Ben Tollett, Emer Stamp, Steve Wioland and Matt Woolner

Original by Micaela Trani and Antonio Gigliotti

Rip-off by Ben Tollett, Emer Stamp, Steve Wioland and

Matt Woolner

Call them thieving cunts if you like (they're on 020 3077

1027) but there's no denying their resolve.

Having failed to flog their client a rip-off of a music video

(see previous post), Adam & Eve's steadfast rejection

of creative integrity wins the day as they finally convince

John Lewis to buy a rip-off of an advert instead.

The original shows the progress of a little girl to a

brunette woman, soundtracked by 'Always a Woman'

courtesy of Billy Joel.

The rip-off, which Adam & Eve maintains is in no way

influenced by the original, shows the progress of a

little girl to a brunette woman (and beyond to old age)

soundtracked by 'Always a Woman'.

Coincidence or cunt incident? Based on Adam &

Eve's previous form I think we all know the answer to

that one.

I'd like to see a a 90 second clip showing the

progress of the creatives from the moment they

received the brief, to the client presentation in which

they claimed a stolen idea as their own. It could be

soundtracked by 'Always a Cunt'. I think that's the B-side

to Uptown Girl.