Original by Pleix
Rip off by Mark Biernacki and Steph Mackie & Rob Purnam
Here's Rob the director droning on about his fucking dog food advert as if it's the opening titles of Raging Bull, the twat:
"The ‘Catch’ spot was to be a series of shots of dogs looking with anticipation as a piece of dog food is flying through the air towards them. We shot close-ups of the dogs at 1000 fps. The result was really wonderfully anthropomorphic. The super slow motion really captured this intense sense of desire in the dogs’ eyes. To me it was equal parts awe inspiring and hilarious to see so rich a palate of personality in a dog’s facial expressions. A few days after the shoot I started to get emails from Mark, Steph and the editor Chris Parkins with the different iterations of the spots cut to different music selections, all of them interesting for different reasons. But then they put footage from the two spots together to form this new greater whole that really exploits the dynamics of the dogs’ athleticism and their emotive personality in slowed time.”
"The super slow motion really captured this intense sense of desire in the dogs’ eyes."
IT'S A FUCKING ADVERT!
FOR FUCKING DOG FOOD!!
EVERY FUCKING ASPECT OF WHICH YOU STOLE FROM A MUSIC VIDEO!!!
Next time you want to give your fucking slow-motion wonder-gizmo a whirl, film THIS: someone capable of original thought carves the script for a dog food ad onto a Lego brick and launches it out of a dog's arsehole. As it arcs through the air - and you, Mark and Steph simultaneously stop massaging Pedigree Chum into each other's hairless ball-bags and gaze up with desperate drool-chinned craving at the only original idea you've ever been within twenty feet of - the super slow-motion can capture the intense sense of desire in YOUR fucking eyes.