Original by Pleix
Rip off by Mark Biernacki and Steph Mackie & Rob Purnam
Here's Rob the director droning on about his fucking dog food advert as if it's the opening titles of Raging Bull, the twat:
"The ‘Catch’ spot was to be a series of shots of dogs looking with anticipation as a piece of dog food is flying through the air towards them. We shot close-ups of the dogs at 1000 fps. The result was really wonderfully anthropomorphic. The super slow motion really captured this intense sense of desire in the dogs’ eyes. To me it was equal parts awe inspiring and hilarious to see so rich a palate of personality in a dog’s facial expressions. A few days after the shoot I started to get emails from Mark, Steph and the editor Chris Parkins with the different iterations of the spots cut to different music selections, all of them interesting for different reasons. But then they put footage from the two spots together to form this new greater whole that really exploits the dynamics of the dogs’ athleticism and their emotive personality in slowed time.”
"The super slow motion really captured this intense sense of desire in the dogs’ eyes."
IT'S A FUCKING ADVERT!
FOR FUCKING DOG FOOD!!
EVERY FUCKING ASPECT OF WHICH YOU STOLE FROM A MUSIC VIDEO!!!
Next time you want to give your fucking slow-motion wonder-gizmo a whirl, film THIS: someone capable of original thought carves the script for a dog food ad onto a Lego brick and launches it out of a dog's arsehole. As it arcs through the air - and you, Mark and Steph simultaneously stop massaging Pedigree Chum into each other's hairless ball-bags and gaze up with desperate drool-chinned craving at the only original idea you've ever been within twenty feet of - the super slow-motion can capture the intense sense of desire in YOUR fucking eyes.
!!!CUNT!!!!
Sad days - I share your hatred of the thieving "creative". It wouldn't be so bad if they acknowledged what had come before them and that their creativity was in "application" rather than "creation" but no. Same is true of the Youtube community who seem to think it childish to stand up and complain about this rather than acknowledge thievery.
ReplyDeleteGreat blog. I can't find anywhere to submit other rip-offs we've found. I've got a doozy.
ReplyDeleteYeah it would be good to be able to submit stuff to this blog.
ReplyDeleteI watched the BBC programme called Inside John Lewis which featured a rare behind the scenes glimpse of an ad agency being "inspired" by a music video. It's still on iPlayer but will probably be gone soon.
http://www.bbc.co.uk/iplayer/episode/b00rgk5g/Inside_John_Lewis_Episode_1/
Watch from about the 13 minute mark. I can't believe they can just sit there, bold as brass, in front of their paying client showing him someone else's work. Ridiculous.
I once had to sit through a phone conference with Pedigree where they asked us to guarantee that we'd be "able to see gum disease in the dogs eyes"
ReplyDeleteCunts.
Your awe inspiring ripostes never fail to crack me up.
ReplyDeletehttp://www.leroyandclarkson.com/project/usa_135th-westminster-kennel-club-dog-show-promo annnnnd another rip off.
ReplyDelete