Thanks Matt & Dave for this impeccably researched guest contribution:
Original by Brad Bird
Rip-off by Cat Campbell & Jo Wallace (‘creatives’ and directors) at Quiet Storm
Cat: “Hey Jo, I’ve just had a really good creative idea for the Richmonds ad!”
Jo: “Ooh, what?”
Cat: “Have you seen Ratatouille?”
Jo: “Yeah, who hasn’t?!”
Cat: “Well you know the scene where Anton Ego has a childhood flashback?”
Jo: “Yeah?”
Cat: “That!”
Jo: “Wow! Genius!”
This pair of utter cunts have not only ripped off the idea of this brilliant scene from Pixar, they’ve even copied the execution. They obviously weren’t even creative enough to come up with a different way of filming it, so just used the exact same camera effect for the flashback. They might as well have just stolen Pixar’s footage and superimposed Richmond sausages over the ratatouille.
On the website of Rushes - the post-production company - the VFX artist says:
“This was all about the counter zoom... the Directors, Cat and Jo, wanted more control of the distance we travel in the zoom.”
Of course, the concept wouldn’t have worked if it wasn’t exactly like it is in the movie.
These idiots deserve to have their eyes forked out so they can never again sodomize the world of film.