Original by Micaela Trani and Antonio Gigliotti
Rip-off by Ben Tollett, Emer Stamp, Steve Wioland and
Matt Woolner
Call them thieving cunts if you like (they're on 020 3077
1027) but there's no denying their resolve.
Having failed to flog their client a rip-off of a music video
(see previous post), Adam & Eve's steadfast rejection
of creative integrity wins the day as they finally convince
John Lewis to buy a rip-off of an advert instead.
The original shows the progress of a little girl to a
brunette woman, soundtracked by 'Always a Woman'
courtesy of Billy Joel.
The rip-off, which Adam & Eve maintains is in no way
influenced by the original, shows the progress of a
little girl to a brunette woman (and beyond to old age)
soundtracked by 'Always a Woman'.
Coincidence or cunt incident? Based on Adam &
Eve's previous form I think we all know the answer to
that one.
I'd like to see a a 90 second clip showing the
progress of the creatives from the moment they
received the brief, to the client presentation in which
they claimed a stolen idea as their own. It could be
soundtracked by 'Always a Cunt'. I think that's the B-side
to Uptown Girl.
